The Place Smart People Go When the Internet Starts to Feel Dumb.
BraveBrains is a private mentorship group run by strategist Luke Carter and multimillionaire Paul Counsel, BraveBrains is where thoughtful entrepreneurs come to escape the noise, think in frameworks, and build real freedom through leveraged income. We don’t promise overnight success, we teach the mindset, strategy, and systems that make it inevitable.
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Join today to access all of the past calls with Paul Counsel plus bonus content and weekly strategy calls with Luke Carter
Freedom isn’t found in more tactics, it’s forged through mental clarity and leverage.
Learn how to shift from chasing short-term wins to building systems that produce income, freedom, and meaning without sacrificing your energy or values.
Rewire How You Think
Break free from surface-level thinking. Most people are stuck repeating what doesn’t work because they’ve never been taught how to think, only what to do. BraveBrains trains your mind to question deeper, see clearer, and act with strategy.
Build Income That Compounds
Learn to earn without trading time. Discover how to turn your expertise into leveraged, scalable income using proven frameworks taught by a multimillionaire economist and a brand strategist who’ve lived it.
Get Your Time (and Self) Back
Design a life that makes sense again. Replace burnout with intentionality. In BraveBrains, we help you build income systems that give you back your schedule so you can do work that matters and live fully present.
Here is what our clients have to say
Hear how everyday people used our system to create income, freedom, and lasting change.
meet your mentors, Luke & Paul
Luke was first introduced to Pauls work in 2020 at the start of the pandemic. Since then, Luke began working with Paul 1:1 and has built a multi-six figure business completely online, through leveraged income. Luke realised that the biggest key to his transformation was not more tactics but rather getting into the energy orbit of a multi-millionaire who had achieved everything he wanted to. BraveBrains is your training ground to deconstruct the limiting beliefs and conditioning given to through years of social conditioning, designed to keep you poor, burnt out and in fear. If you want to experience financial freedom and become the person who can create leveraged income online, you need to develop a BraveBrain. Learning from Paul and Luke is how you do that.
2020
The Pandemic Closed My Business
A few years ago, back in London, I was running my video production company until the COVID lockdowns brought everything to a grinding halt. I had no income and no way to pay my bills.
2020
Transitioned to online business and failed miserably
I needed to find a way how to start selling my knowledge and escape the time for money trade. Because if not, how else would I get to where I wanted to go?
I began my online crusade by putting my entire life savings together which amounted to about 30k at the time and began hiring marketing agencies and online gurus…
Before I knew it I had spent every last bit of my savings paying these guys to build fancy online funnels for me, to help me build my program, to run paid ads, post ‘valuable’ content on social media desperately trying to get some sales but all I got was silence…
With no money, no new clients and a few days left before I had to pay my rent for the month I was at the lowest point of my life.
Ground Zero.
2020
I decided to throw caution to the wind.
I began learning everything I could about money, marketing and psychology...
I studied every book I could read about human potential to understand why some people seemed to have all the success online while the majority are destined for failure.
I uncovered the principles and strategies that the top 1% of online entrepreneurs use to succeed and I started applying them.
It was as if my brain had suddenly switched on after years of grinding solitude, dreaming about success online but never achieving it.
For the first time, I felt clarity and hope, realizing I wasn’t doomed to the endless grind I could build something lasting and scalable.
I saw a pathway out of the crippling nature of being trapped in employment.
2021
Results were slow at first
At first it seemed like I could learn more than I could earn. Overloaded with courses, coaches and advice from 'gurus' who promised the world to me. I was spinning my wheels with a head full of knowledge. Anxiety, fear and doubt was strangling me. I needed to find a way out, and I needed it fast.
Year after year I tried new things, from running ads for clients, to graphic design, video editing, funnel building. Anything I could take on I would do it. Naturally this led to more burn out and frustration, thinking why the hell is this taking so long?
Hindsight is 20/20 vision… now I can see where I went wrong.
2024
I met Paul Counsel and began my apprenticeship
One evening I was recommended a book by a man called Paul Counsel, a self made multi-millionaire who has built four million dollar companies from the ground up. The book I read was called The Psychology Of Wealth.
Reading it hit me like a tonne of bricks.
I realised that despite my best efforts there was something happening in my psychology that was stopping me from achieving the money results I so desperately wanted to experience.
After reading that book I knew that I had to get in touch with him and ask for help. So I did.
After a few calls with Paul, he invited me to begin my apprenticeship under his guidance.
2023
A few months later, I had made my first quarter of a million dollars
After months of unlearning and relearning everything I knew about money and business… things started clicking.
I rebuilt my business from the ground up… this time swapping brute force for strategic nuance. The focus was to build systems that allowed me to enjoy the fruits of leveraged income.
I finally made enough money to leave the country I was in and began traveling the world as a digital nomad.
Experiencing life in Dubai, South Africa, Croatia, Montenegro, Portugal, and now live full time in between beautiful Bali and breathtaking vistas of Cape Town.
With enough cash flow each month to pay my bills with a smile on my face.
To support my partner, my child giving them the best quality of life possible. One that is free from the burdens of money problems. Where we can afford the best quality of food, water and air imaginable.
2025
My journey took way longer than it needed to...
Looking back, I realised I had wasted years chasing the wrong strategies.
I wasted a lot of time, money and energy along the way because I didn't have guidance or a step-by-step process to follow.
Paul told me that I didn't have a knowledge problem, I had a training problem. I was addicted to the feeling of knowledge accumulation. Which became an excuse for inaction. I also realised that I was struck in the wrong environment, with no one around me to be an example for the type of life I wanted to build for my family and I.
Because as Mark Twain famously said: "It ain't what you don't know that gets you into trouble, it's what you know for sure that just ain't so."
In plain terms: I was stuck not because I didn’t know enough… but because I thought I already knew what would work.
I was certain that hustle was the answer. I believed more knowledge meant more progress. I clung to strategies that felt familiar, even when they were the very things holding me back. That’s what Twain meant: the real danger isn’t ignorance, it’s false confidence. And until I rewired that thinking, I kept running in circles.
When that had been unblocked… success, money and deeper personal relationships followed closely.
Paul and I decided to combine forces to create one of the most affordable mentorship programs on the internet to give you the chance to leave the world of convention behind and open yourself up to new financial possibilities. When we talk about abundance, it is not in the sense of wishing and hoping… or as Paul calls it "hopium" (one of the most addictive substances on earth) but rather abundance as a state of mind and being. If you are done with playing it safe and want to join a community of people who are on a mission for better, this is your invitation to join us.
The best investment you can make right now is in yourself.
Chances are, you are spending discretionary income every day on things like coffee. I challenge you to make the decision to build a habit of taking that same pot of cash and spending it on your own personal development. That is why this group is the price it is. For less than the price of coffee per day, you have access to weekly coaching support and monthly two hour Q&A sessions with my mentor Paul Counsel.
$40
Live Monthly Mastermind Calls with Paul Counsel
Live Weekly Calls With Luke and the BraveBrand Mastermind Group
Direct Chat Support
All past recordings
3 x Offer Creation Worksheets and templates
Enterprise and Achievement Manifesto
Designing Lucrative Business Proposals
Designing Your $25K Offers
FAQs
Clearing doubts and concerns.